target marketing Archive

Marketing Yourself to the World

The task of starting your own marketing campaign can be daunting — especially on a global scale. One way to increase your cross-border business and build your global presence is to improve consumer awareness that you are a global...

Lawful Targeting: Marketing to Foreign Buyers Without Breaking the Law

It’s a well-established marketing principle that narrowing the segment of prospective customers you want to attract lets you create a more effective targeted message and ultimately yields you a better bottom line. But the Fair Housing Act says it’s...