marketing Archive

5 Tips for Selling to Foreign Buyers This Holiday

Christmas. Kwanzaa. Hanukkah. Festivus. -Whatever holiday you celebrate this time each year, it’s important to be aware and sensitive to other holidays celebrated, especially when dealing with international clients. Selling a home during the holidays can be a challenge...
December 12, 2016

Leveraging Your Social Networks for more Global Opportunities

Many REALTORS® think that the best way to leverage your social media accounts is by posting their listings and walking away. Whether or not you do this may depend on your style, but there are more effective ways to...
October 17, 2016

5 Myths About International Real Estate

International business can seem like a daunting venture. From language to culture to business practices, the potential complications are enough to make a seasoned real estate professional hand a foreign client to “someone more international.” But why hand that...

How to Say ‘Home’ Around the World

Americans tend to think of home ownership in distinctly, well, American terms. The cornerstone of private property rights in the United States. Where mom and apple pie can be found. A vital part of the American Dream. But the...
September 13, 2013