Global Marketing Archive

How One Listing Launched a City to the Top

What’s in a listing?  Turns out, one listing can make a world of difference! Our colleagues at Move, Inc., who manage realtor.com/international, track the international traffic to the site. Their data is quite helpful in deciphering which countries are...

Going Global in 2018

It’s never too early or late to amplify your client base and referral partners by going global. Is your New Year’s resolution to go global this year? Here’s a short checklist to help you get started: Earn your CIPS...
January 2, 2018

Breaking Barriers: Overcome Challenges in International Real Estate

If international real estate was easy, everyone would be doing it! It is a challenging discipline, but those who are committed stand to gain a lot – from strong business contacts, to a new view on the world and...
December 12, 2017

Turning Tourists into Locals

According to research from the U.S. Travel Association (USTA), the U.S. tourism industry can look forward to more foreign visitors in 2018. It’s estimated that 76.9 million foreigners will visit the U.S. in the coming year. The USTA also...

International Flavor in Chicago

Thank you to all who joined us for the 2017 REALTORS® Conference & Expo! This year we hosted close to 1,500 international members representing 67 countries and nearly 500 CIPS designees in Chicago. NAR also officially welcomed three new...
November 14, 2017

Capitalizing on the Americas

Thanks to the wide variety of purchasing options, the Americas are full of opportunity when it comes to finding the right home. Out of the $153.0 billion of residential property purchased by foreign buyers last year, $28.3 billion came...
September 15, 2017

Marketing Yourself to the World

The task of starting your own marketing campaign can be daunting — especially on a global scale. One way to increase your cross-border business and build your global presence is to improve consumer awareness that you are a global...

NAR Wins Worldwide Trademark Award

NAR’s legal team works hard to protect the REALTOR® brand all over the world – and now they can add “award-winning” to their title! The World Trademark Review (WTR) recently awarded NAR’s Legal Affairs team as its 2016 not-for-profit...

New Report: Florida Still Top Destination for Foreign Buyers

Foreign buyers’ interest in Florida remains strong according to NAR’s 2016 Profile of International Residential Real Estate Activity in Florida, a new report recently released by NAR’s research team. The report states that foreign buyers relocating to Florida accounted...
January 17, 2017

Top 10 Takeaways From Global Day

Each year at the REALTORS® Conference & Expo we celebrate Global Day, a full day of internationally-geared education sessions and meetings. This year we had nearly 1,500 international attendees, many of whom helped pack the room full throughout Global...