Global Marketing Archive

International Flavor in Chicago

Thank you to all who joined us for the 2017 REALTORS® Conference & Expo! This year we hosted close to 1,500 international members representing 67 countries and nearly 500 CIPS designees in Chicago. NAR also officially welcomed three new...
November 14, 2017

Capitalizing on the Americas

Thanks to the wide variety of purchasing options, the Americas are full of opportunity when it comes to finding the right home. Out of the $153.0 billion of residential property purchased by foreign buyers last year, $28.3 billion came...
September 15, 2017

Marketing Yourself to the World

The task of starting your own marketing campaign can be daunting — especially on a global scale. One way to increase your cross-border business and build your global presence is to improve consumer awareness that you are a global...

NAR Wins Worldwide Trademark Award

NAR’s legal team works hard to protect the REALTOR® brand all over the world – and now they can add “award-winning” to their title! The World Trademark Review (WTR) recently awarded NAR’s Legal Affairs team as its 2016 not-for-profit...

New Report: Florida Still Top Destination for Foreign Buyers

Foreign buyers’ interest in Florida remains strong according to NAR’s 2016 Profile of International Residential Real Estate Activity in Florida, a new report recently released by NAR’s research team. The report states that foreign buyers relocating to Florida accounted...
January 17, 2017

Top 10 Takeaways From Global Day

Each year at the REALTORS® Conference & Expo we celebrate Global Day, a full day of internationally-geared education sessions and meetings. This year we had nearly 1,500 international attendees, many of whom helped pack the room full throughout Global...

Creating an Engaging Global Real Estate Blog

According to NAR research, ninety-two percent of home buyers use the Internet in their home search*. What this means is no matter how these buyers are reaching you, your website is more than likely the first place they will...

Tips to Attract International Buyers with your Online Presence

Back in 1996, Bill Gates first coined the term, “content is king.” Fast forward 17 years, and this adage still holds true− it’s probably more relevant today, than ever before. With changes to Google’s all-important ranking algorithms and the...