Marketing and Sales Archive

Lawful Targeting: Marketing to Foreign Buyers Without Breaking the Law

It’s a well-established marketing principle that narrowing the segment of prospective customers you want to attract lets you create a more effective targeted message and ultimately yields you a better bottom line. But the Fair Housing Act says it’s...

International Business, from Sea to Shining Sea

From the mountains, to the prairies…to the oceans white with foam – international buyers are here! The newly released State-by-State International Business Reports have just been released by NAR, and they prove that foreign investment is taking place in...
November 3, 2014

Being Polite is Just the Beginning

Cultural awareness is no longer just the “polite” thing to do – it’s absolutely critical to the future of your business. We are in the midst of an unprecedented cultural shift, and it’s impacting countries worldwide. In the United...

Are Your Clients Overpaying to Move Funds From Country to Country?

Buyers who are looking to purchase property in a country where they aren’t currently citizens or legal residents will almost certainly have to move funds into that country — and will have to pay a host of fees to...

How To Connect with Mexico’s REALTORS®

by Jeff Hornberger There is no doubt there are inbound and outbound real estate opportunities with Mexico. Our neighbor to the south is the #1 destination for Americans moving overseas, and the #3 international investor in U.S. property.  As...

Gain a Greater Understanding of Global Clients

When trying to successfully navigate real estate transactions with clients from overseas, it’s critical to make an effort to connect with them on a cultural level. That was the message shared by Tim Hur, a REALTOR® and 2014 chair...

How to Say ‘Home’ Around the World

Americans tend to think of home ownership in distinctly, well, American terms. The cornerstone of private property rights in the United States. Where mom and apple pie can be found. A vital part of the American Dream. But the...
September 13, 2013

3 Ways to Connect With Global Agents – From Your Own Couch

Not so long ago, if you wanted to be a player in the international real estate arena, you had few options but to hop on an airplane and travel the world to meet potential clients and referral partners. This...

realtor.com® International: Expanding Your Global Reach

What if I told you there was a tool that could help your listings get viewed dozens or perhaps even hundreds of times by potential buyers in countries all over the world — in their own native language? What...
September 3, 2013

Tips to Attract International Buyers with your Online Presence

Back in 1996, Bill Gates first coined the term, “content is king.” Fast forward 17 years, and this adage still holds true− it’s probably more relevant today, than ever before. With changes to Google’s all-important ranking algorithms and the...