Marketing and Sales Archive

5 Tips for Selling to Foreign Buyers This Holiday

Christmas. Kwanzaa. Hanukkah. Festivus. -Whatever holiday you celebrate this time each year, it’s important to be aware and sensitive to other holidays celebrated, especially when dealing with international clients. Selling a home during the holidays can be a challenge...
December 12, 2016

Secrets of Successful CIPS Designees

Some agents just seem to know the secret to success. The ones who say “I work in international real estate” – and their business truly reflects that statement. You’ve checked many of the same boxes that they have –...
December 8, 2016

Creating interactive marketing plans for cross-border business

by Nancy Macaluso, Portside Properties, Inc. and NAR President’s Liaison to South Africa  Hello All, To our surprise, my husband Tony and I were taking a break from work and turned on the television. Not much to watch, and...
December 2, 2016

Relaunch of Realtor.com/International Expands Options for Listings Exposure

Realtor.com® made some exciting announcements in Orlando at the REALTORS® Conference & Expo yesterday. Five years ago, they launched the realtor.com/international web site with about 800,000 listings from 11 countries, with translation, currency conversion, and measurement unit conversion features....

Leveraging Your Social Networks for more Global Opportunities

Many REALTORS® think that the best way to leverage your social media accounts is by posting their listings and walking away. Whether or not you do this may depend on your style, but there are more effective ways to...
October 17, 2016

Online Property Portals Around the World

Just like buyers in the U.S., buyers across the world tend to begin their search for the perfect home online. However, in many cases these buyers are in countries that might not use the same listing websites commonly used...

New Realtor.com® Reports Reveal International Buyer Interest

Realtor.com has made it easier to find out how attractive your metro area is to international buyers. At last week’s REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., new interactive maps were unveiled, which will offer more comprehensive reporting...
May 16, 2016

Network With The Best of Them

We are just days away from the REALTORS® Legislative Meetings & Trade Expo, and many of you might be asking yourself how can you best make use of your time at the event (or any other). Aside from the...

How One Agent Adjusted His Business to Attract International Clientele

A phrase I often use to describe global business is that it’s not a niche, it’s a mindset. International activity is ubiquitous – in markets of all sizes, in commercial as well as residential real estate, in countries all...

15 Critical Questions to Ask When Buying Property Overseas: Water

This blog is the third in a 15-Part Series from Mike Cobb, CEO of ECI Development. As an offshore real estate and resort developer, Mike has used his experiences in Central America to create the “15 Critical Questions to...