Marketing and Sales Archive

Global Tech Series – Introduction and resources to help you succeed

Intro to Global Tech Series by Craig Grant, President, EasyRealtySites and The Real Estate Technology Institute I was speaking with a REALTORⓇ the other day who indicated that because they had immigrated to America, they thought focusing on International real...

How One Listing Launched a City to the Top

What’s in a listing?  Turns out, one listing can make a world of difference! Our colleagues at Move, Inc., who manage realtor.com/international, track the international traffic to the site. Their data is quite helpful in deciphering which countries are...

Breaking Barriers: Overcome Challenges in International Real Estate

If international real estate was easy, everyone would be doing it! It is a challenging discipline, but those who are committed stand to gain a lot – from strong business contacts, to a new view on the world and...
December 12, 2017

Don’t Get Lost in Translation

We recently shared an article on the NAR Global Facebook and Twitter pages about a new earpiece that can translate languages in real-time, and it got us thinking. -What if a REALTOR® tried using this device or a similar...
August 7, 2017

5 Tips for Selling to Foreign Buyers This Holiday

Christmas. Kwanzaa. Hanukkah. Festivus. -Whatever holiday you celebrate this time each year, it’s important to be aware and sensitive to other holidays celebrated, especially when dealing with international clients. Selling a home during the holidays can be a challenge...
December 12, 2016

Secrets of Successful CIPS Designees

Some agents just seem to know the secret to success. The ones who say “I work in international real estate” – and their business truly reflects that statement. You’ve checked many of the same boxes that they have –...
December 8, 2016

Creating interactive marketing plans for cross-border business

by Nancy Macaluso, Portside Properties, Inc. and NAR President’s Liaison to South Africa  Hello All, To our surprise, my husband Tony and I were taking a break from work and turned on the television. Not much to watch, and...
December 2, 2016

Relaunch of Realtor.com/International Expands Options for Listings Exposure

Realtor.com® made some exciting announcements in Orlando at the REALTORS® Conference & Expo yesterday. Five years ago, they launched the realtor.com/international web site with about 800,000 listings from 11 countries, with translation, currency conversion, and measurement unit conversion features....

Leveraging Your Social Networks for more Global Opportunities

Many REALTORS® think that the best way to leverage your social media accounts is by posting their listings and walking away. Whether or not you do this may depend on your style, but there are more effective ways to...
October 17, 2016

Online Property Portals Around the World

Just like buyers in the U.S., buyers across the world tend to begin their search for the perfect home online. However, in many cases these buyers are in countries that might not use the same listing websites commonly used...