Sales Tips & Techniques Archive

How One Agent Adjusted His Business to Attract International Clientele

A phrase I often use to describe global business is that it’s not a niche, it’s a mindset. International activity is ubiquitous – in markets of all sizes, in commercial as well as residential real estate, in countries all...

Local Market Assessment Reports: North Carolina

      In conversations with agents, I frequently hear, “We don’t have international buyers where I live.” And while I will agree that some areas are more attractive destinations for foreign nationals, you would be surprised at the...

High and Low Context Cultures- Developing Cultural Fluency

“One of the most effective ways to learn about oneself is by taking seriously the cultures of others. It forces you to pay attention to those details of life which differentiate them from you”.  - Edward T. Hall, The...

Build your Global Team

If you are going to “go global” with your real estate business, know that you cannot do it solo. While every real estate transaction presents its own set of challenges, working with international clients often increases the odds of...

Tips to Attract International Buyers with your Online Presence

Back in 1996, Bill Gates first coined the term, “content is king.” Fast forward 17 years, and this adage still holds true− it’s probably more relevant today, than ever before. With changes to Google’s all-important ranking algorithms and the...