Advertising & Prospecting Archive

Top 10 Takeaways From Global Day

Each year at the REALTORS® Conference & Expo we celebrate Global Day, a full day of internationally-geared education sessions and meetings. This year we had nearly 1,500 international attendees, many of whom helped pack the room full throughout Global...

How One Agent Adjusted His Business to Attract International Clientele

A phrase I often use to describe global business is that it’s not a niche, it’s a mindset. International activity is ubiquitous – in markets of all sizes, in commercial as well as residential real estate, in countries all...

Creating an Engaging Global Real Estate Blog

According to NAR research, ninety-two percent of home buyers use the Internet in their home search*. What this means is no matter how these buyers are reaching you, your website is more than likely the first place they will...

Lawful Targeting: Marketing to Foreign Buyers Without Breaking the Law

It’s a well-established marketing principle that narrowing the segment of prospective customers you want to attract lets you create a more effective targeted message and ultimately yields you a better bottom line. But the Fair Housing Act says it’s...

Being Polite is Just the Beginning

Cultural awareness is no longer just the “polite” thing to do – it’s absolutely critical to the future of your business. We are in the midst of an unprecedented cultural shift, and it’s impacting countries worldwide. In the United...

Build your Global Team

If you are going to “go global” with your real estate business, know that you cannot do it solo. While every real estate transaction presents its own set of challenges, working with international clients often increases the odds of...

Tips to Attract International Buyers with your Online Presence

Back in 1996, Bill Gates first coined the term, “content is king.” Fast forward 17 years, and this adage still holds true− it’s probably more relevant today, than ever before. With changes to Google’s all-important ranking algorithms and the...