Marketing Archive

5 Tips for Selling to Foreign Buyers This Holiday

Christmas. Kwanzaa. Hanukkah. Festivus. -Whatever holiday you celebrate this time each year, it’s important to be aware and sensitive to other holidays celebrated, especially when dealing with international clients. Selling a home during the holidays can be a challenge...
December 12, 2016

Top 10 Takeaways From Global Day

Each year at the REALTORS® Conference & Expo we celebrate Global Day, a full day of internationally-geared education sessions and meetings. This year we had nearly 1,500 international attendees, many of whom helped pack the room full throughout Global...

Leveraging Your Social Networks for more Global Opportunities

Many REALTORS® think that the best way to leverage your social media accounts is by posting their listings and walking away. Whether or not you do this may depend on your style, but there are more effective ways to...
October 17, 2016

Network With The Best of Them

We are just days away from the REALTORS® Legislative Meetings & Trade Expo, and many of you might be asking yourself how can you best make use of your time at the event (or any other). Aside from the...

How One Agent Adjusted His Business to Attract International Clientele

A phrase I often use to describe global business is that it’s not a niche, it’s a mindset. International activity is ubiquitous – in markets of all sizes, in commercial as well as residential real estate, in countries all...

Creating an Engaging Global Real Estate Blog

According to NAR research, ninety-two percent of home buyers use the Internet in their home search*. What this means is no matter how these buyers are reaching you, your website is more than likely the first place they will...

Your Business Doesn’t Have to Slow Down During the Winter / Holiday Season

In recent weeks, Americans, from all around the country, have rummaged through their closets in search of their winter coats.  And depending on where you live, you may have already even resurrected your gloves, snow hats, and possibly shovels...

Lawful Targeting: Marketing to Foreign Buyers Without Breaking the Law

It’s a well-established marketing principle that narrowing the segment of prospective customers you want to attract lets you create a more effective targeted message and ultimately yields you a better bottom line. But the Fair Housing Act says it’s...

International Business, from Sea to Shining Sea

From the mountains, to the prairies…to the oceans white with foam – international buyers are here! The newly released State-by-State International Business Reports have just been released by NAR, and they prove that foreign investment is taking place in...
November 3, 2014

Being Polite is Just the Beginning

Cultural awareness is no longer just the “polite” thing to do – it’s absolutely critical to the future of your business. We are in the midst of an unprecedented cultural shift, and it’s impacting countries worldwide. In the United...