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American Buyers Moving to Canada

“I’m moving to Canada” seems to be a popular phrase in America these days. But who is actually backing up this claim with home searches?

The Canadian Real Estate Association (CREA) has published an excellent heat map showing which U.S. states are most frequently searching Canadian real estate on REALTOR.ca. According to the report, Florida, Texas, California, and New York dominate the share of U.S. property seekers, with Illinois, Michigan, and Georgia not far behind.

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Also accompanying the heat map are metrics on the number of leads that were sent to REALTORS® from those searches, and the number of times a listing was shared. Another interesting feature is the keywords that U.S. visitors enter when searching property in Canada. Midwesterners are looking for waterfront properties, Americans currently located in the West and Northeast want a furnished home.

Canadian cities are everything from breathtakingly beautiful to sophisticated metropolitan, so it’s no wonder Americans are having a look at what our neighbor to the north offers.

To complement the heat map, we learned from the latest CREA Membership Survey that:

  • A growing number of REALTORS® from Canada have worked with international clients – roughly 4 out of 10 – which is up from 30 percent a year ago.
  • Clients from the United States and China account for 36 percent of international clients for REALTORS® in Canada.
  • CREA’s efforts to promote the CIPS Designation (Certified International Property Specialist) as an opportunity for REALTORS® to generate international referrals have paid off, based on the growth in designees.

Have a buyer interested in moving north? The number of CIPS designees in Canada has more than quadrupled in the past 2 years. Find a CIPS referral partner in the CIPS Directory.

Cynthia Fauth

Cindy Fauth (AHWD, CIPS, ePRO, RCE) is Director of Global Marketing & Communications for the National Association of REALTORS® Commercial & Global Services division. She joined NAR in September 2009, and lends her expertise to the promotion and growth of the Certified International Property Specialist (CIPS) designation, At Home with Diversity certification, and International REALTOR® membership, along with the many other programs NAR Commercial & Global Services offers.

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