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Capitalizing on the Americas

Course coverThanks to the wide variety of purchasing options, the Americas are full of opportunity when it comes to finding the right home. Out of the $153.0 billion of residential property purchased by foreign buyers last year, $28.3 billion came from Canada and Mexico alone. Both countries were also listed as one of the top five countries buying in the U.S., according the NAR’s 2017 Profile of International Activity in U.S. Residential Real Estate.

And buyers aren’t just coming to the U.S. from countries in the Americas, Americans themselves are trading up football for fútbol and moving abroad. Nine percent of REALTORS® reported working with clients who were interested in purchasing property overseas. Mexico, Costa Rica, Canada, Philippines, China, United Kingdom, Spain, Italy, Belize, France, and the Bahamas were the top countries of interest. Out of the eleven countries listed, five countries were from the Americas. These numbers show that cross-border transactions are happening all across the Americas. What are you doing to grab hold of this business?

One way you can get an edge on your competition is to learn more about the region by taking the newly revised Americas is to take the CIPS: The Americas and International Real Estate course. This course will give you an overview of the region and teach specific details on how to assist buyers and sellers from all markets in the region. We have updated this course to include information on Canada, recent political changes in Brazil impacting real estate, real estate law updates in Mexico and more, ensuring you have the most current information at your fingertips. In this course you will learn:

  • The Americas defined, demographic, societal and cultural information
  • Local market real estate laws
  • Government and trade policies
  • Currency and monetary policy
  • Drivers of real estate purchases
  • High and low context cultures throughout the region and taboos (including differences)

The landscape varies greatly throughout the Americas, and so do the people and their approach toward real estate. This course can teach you all you need to know and counts as one of the five courses need to apply for your Certified International Property Specialist (CIPS) designation. And lucky you, this course is 25% off during the month of September when you take it online. Why are you waiting? Click here to take advantage of this deal and learn more about the Americas!

Charlee Gibson

Charlee Gibson is a Marketing Coordinator for the National Association of REALTORS® Commercial & Global Services division. She can be reached at cgibson@realtors.org.

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