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Relaunch of Realtor.com/International Expands Options for Listings Exposure

Realtor.com® made some exciting announcements in Orlando at the REALTORS® Conference & Expo yesterday. Five years ago, they launched the realtor.com/international web site with about 800,000 listings from 11 countries, with translation, currency conversion, and measurement unit conversion features. Today, the site now boasts 4.5 million listings from over 70 countries….and still growing!rdotcommap

In addition to the massive growth of the web site, realtor.com® announced that  realtor.com/international has been relaunched with a new innovative design based on the latest consumer research. It is now mobile responsive, and provides easy access to search criteria, making it intuitive for consumers to find their dream home. Consumer research shows that photos are most important when viewing listings, so the new design features large photos, along with a prominently displayed lead form, and an opportunity for brokerage or agent branding.

Last but not least, the announcement included new options for more listings exposure than ever before. The relaunch is part of a newly formed global property network created by News Corp, REA Group and Move, Inc., which is now the world’s largest listing community. The network consists of 12 leading international real estate sites that collectively attract more than 200 million visits each month. At launch, it represents approximately 3 million listings in 56 countries.Screen Shot 2016-11-04 at 12.23.09 PM

Your properties displayed on realtor.com/international are now visible to more home searchers in additional markets in Australia, France, Germany, Hong Kong, Indonesia, Italy, Luxembourg, Macau, Malaysia, Singapore and Thailand, with an improved search experience featuring international market top searches, language translation, local currency conversion and other planned features.Screen Shot 2016-11-04 at 12.23.24 PM

As interest in foreign investment continues to increase, the network puts global real estate listings and information at consumers’ fingertips, offering a common search experience around the world based on location.

“Using technology to connect buyers, sellers and real estate professionals is a core service that realtor.com® is excited to bring to you as part of this network of combined international complementary platforms to deliver an unmatched consumer experience,” Eleonore Rojas, vice president, NAR partnerships and international at realtor.com®, told the audience this morning.

How Can You Take Advantage of These Opportunities?

  • U.S. Brokers: Please contact info@listhub.com to enable this syndication destination in your ListHub dashboard.
  • International listings providers on realtor.com/international: All listings will be syndicated for you.
  • Are your properties not yet on realtor.com/international? Please email globalsupport@realtor.com.

Stay tuned for more updates and insights from the REALTORS® Conference & Expo!

 

 

Cynthia Fauth

Cindy Fauth (CIPS, ePRO) is Director of Global Marketing & Communications for the National Association of REALTORS® Commercial & Global Services division. She joined NAR in September 2009, and lends her expertise to the promotion and growth of the Certified International Property Specialist (CIPS) designation, At Home with Diversity certification, and International REALTOR® membership, along with the many other programs NAR Commercial & Global Services offers.

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