How One Agent Adjusted His Business to Attract International Clientele

Beijing-Silver-Tower-793x595A phrase I often use to describe global business is that it’s not a niche, it’s a mindset. International activity is ubiquitous – in markets of all sizes, in commercial as well as residential real estate, in countries all over the world. Most often, the first step to success in global real estate is simply adjusting one’s mindset from thinking locally to thinking globally.

A few years ago, Richard Silver, CIPS, did just that. At the time, his business was independent and focused primarily on his local market. He was successful, but as he looked around, he observed a growing trend: international buyers purchasing real estate in Toronto.

Once he noticed the trend, he adjusted his mindset and his strategic plan to focus on the droves of international business coming into Toronto. Find out what steps he took to attract international, specifically Chinese, clientele in his recent post: How I Retooled My Business to Attract Chinese & International Clients.

Cynthia Fauth

Cindy Fauth (RCE, AHWD, CIPS, ePRO,) is Director of Global Marketing & Business Development for the National Association of REALTORS® Commercial & Global Services team. She joined NAR in September 2009, helping real estate agents and associations "go global" by promoting the programs and tools of NAR Commercial & Global Services.

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